PHOTO REPORTAGE /2008
Title: Grauzone – Is there fashion without a statement?
Team: Pawlina Stefanova, Isabell Thrun, Timm Waagenknecht, Michael Zellmer Client: Becker Lacour
Description: The assignment was to look into a photographical-textual task led by the subject "Fashion". Considering fashion as a nonverbal communication rose the question in our team, whether there is clothing, that does not express anything about a person.
We got engaged in discussions on cravings for recognition, stereotypes and selective perceptions which led us to our experiment: We took pictures of one male in two different outfits, while documenting each step of him getting dressed. Our aim was to show these pictures to random people on the street and ask questions. What kind of personality is hidden behind these pictures?
By combining certain clothes we made sure that our interview partners were either irritated or unambiguously precise classifications. We concluded, that most people, intentionally or unconsciously judge other people on their appearance (naked or clothed), mainly because of needs of security and the understanding of others.
The documentation was published in the catalogue "Insight Outside – Contemporary Positions on the Phenomenon of Fashion". (website)